Mobile Solutions

Mobile Ringback Tone Service!
New Mobile Service entertains the caller but paid by the subscriber
	Instead of the conventional Ringback Tone a Caller hears music or a sound clip while waiting for the call to be answered.
Market Opportunity
	The Ringback Tone Service is an innovation from SK Telecom Co. of South Korea, introduced to the Korean market, which is often regarded as the incubator for wireless trends, as early as 2002.This new service has conquered many Asian mobile markets in 2003 in a fast pace. Since it has proved to be a successful and very profitable service in the mobile space, it is reaching Europe at the same speed in 2004. Subscribers can express and differentiate themselves from their peers. Ringback Tone is another fashion statement to convey to friends. They can choose all sorts of music, voice messages, or promotional jingles. They can modify their Ringback Tone at any time and customize them for certain callers.About 70 % of the subscribers at the age of 20-39 represent the Target customers.
Operator´s benefits
	As an exciting service personalised Ringback Tone is the natural extension of Ringtones. Ringback Tone will become a must-have feature like Ringtone download service and SMS messaging. This service is available to all subscribers, regardless of handset, on both wireless and even wireline networks. Because the technology is located in the network, they can be available to users with any type of handset. Ringback Tones‘ quality and depth of sound is far better than normal Ringtones.
Features
	This service is self-provisioning via web or IVR (interactive voice response), making it easy for subscribers to change their Ringback Tone as often as they like. You can further improve your Ringback Tone Service by offering subscribers even more ways to enjoy the service, such as:   Caller-based Ringback Tone: Subscribers select specific sound files for certain    persons or group of persons, for example, a friend or a colleague. Time-based Ringback Tone: Subscribers customize an alternative sound sequence    for a specific time period, for example, at night. Gift Service: Subscribers pay for a song and “send” it, to another person, who can    afterwards choose to install it as a ringback tone content choice. Creation of play-lists: Subscribers can collect songs and create a play-list, so that    callers hear different songs. Promotional Service for customer loyalty programs. Optional: background music during the conversation, e.g. motor sound lets the caller think that the subscriber is driving, even though he is on the golf course, or birds‘ song to generate a relaxing atmosphere, and karaoke service
Architecture
	The architecture consists of modular components that can be easily upgraded.
Handset independence
	Available to users with any type of handset. Even callers with simple, old fashioned rotary-dial wireline phones can hear them.
Scalability
	From 200.000 to 10.000.000 subscribers
Availability
	High availability architecture up to 99,999 %. Based on top-tier open standard, redundant hardware components, such as HP.
Deployment
	Implementation as a SS7 Switch or IN Node.
Service
	CTI LABS delivers a turnkey solution of hardware, appli-cations and services. Ringback Tone Service can be configured to meet the marketing and technical requirements of 2G, GPRS and 3G networks. - Consulting and Project Management. - Complete network integration services. - Customized user-friendly interface seemlessly integrated in your existing online offering. - Transparent and accurate billing solution. - Standard and customized statistics and management reports.